Surplus Maximization [equivalent to profit maximization]'Review of the detailed marketing activity'. A study of the company's marketing mix; in terms of theSales and distribution data - Sales, packaging, distribution sections.ing aware of the need to measure the collaborative effects of marketing, i.e. how the Internet affec producing unexpected messages that made advertisements more tempting to consumers' eyes. The VolkswPricing: This refers to the process of setting a price for a product, including discounts.
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